Since the original Pixel, Google only sold its phones unlocked or through Verizon Wireless. That changed this year with an expansion to T-Mobile, Sprint, and other carriers. However, it seems despite the low-cost Pixel 3a, sales of Google’s smartphones at Verizon make up just 5% of the carrier’s total.

According to Wave7 Research (via PCMag), sales of Google’s Pixel smartphones at Verizon have dropped down to just a 5% share of the carrier’s overall sales. Back in 2016 with the original Pixel and Pixel XL, reports claimed that Google was making up 7.5% of the carrier’s sales.

Is 5% the lowest we’ve ever seen? At the moment, we’re not entirely sure. Based on one source, it seems possible that the Pixel has been even lower than 5% in the past, although that data doesn’t include the Pixel 2 or Pixel 3 families.

What contributes to these numbers? In 2016 the budget for advertising the Pixel was over $30 million per week which probably helped Google see bigger numbers for a brief time. In the time since we’ve seen less intense advertising from Verizon on the Pixel line as a whole and it seems as though that has been rolled back even further since May.

On the bright side, Google’s Pixel 4 is right around the corner. With many leaks and official teasers, many potential Pixel buyers are likely also waiting on the newer hardware before making any purchases. Hopefully, this 5% figure will grow following Google’s launch event later this month.

More on Google Pixel:

FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Schoon

Ben is a writer and video producer for 9to5Google.

Find him on Twitter @NexusBen. Send tips to or encrypted to