acquired Stories February 12, 2016

GOOG: 682.40

-0.71

BandPage, a startup whose goal is to make it easier for artists to connect with their fans, has today announced that it has been acquired by Google’s YouTube. “More than 500,000 musicians use BandPage to reach & build deeper relationships with music lovers everywhere,” the company says, and now it’s going on to build those relationships for YouTube instead…

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acquired Stories August 5, 2015

GOOG: 643.78

14.53

Adidas buys popular fitness app maker Runtastic for € 220 million

Runtastic, developers of several popular fitness apps, today announced it has been acquired by Adidas for € 220 million. The move, according to a press release from both companies, will help Adidas bolster its efforts in offering connected products and its vision of “the convergence of sport, digital and data in an always connected and always on-demand world.” Or in other words, Adidas now has a strong software component with a large user base to integrate with its digitally enabled sports products including balls, wrist devices, apparel, and shoes.

Adidas already offers several of its own mobile apps that cross over into Runtastic’s territory, such as the miCoach train & run app and the Adidas Go app that integrates with Spotify to offer music matched to a user’s running pace. Runtastic, however, has around 20 mobile apps related to fitness and health and claims around 140 million downloads and 70 million registered users. The company also offers a few hardware products, including a scale and fitness tracking devices, that compliment its fitness apps that integrate with other third-party hardware including Android Wear devices and other wearables. 

It’s unclear what Adidas has planned for the company and its apps, but Runtastic will be joining the Adidas teams and building new experiences as part of the brand going forward. What exactly that means for the Runtastic brand and integration with Adidas products remains to be seen.

acquired Stories April 17, 2015

Google finalized a deal to acquire Surprise, Arizona startup Athena Wireless Communications in February of this year, according to reports. The company has been around for several years and has spent much of that time building wireless LTE and small cell technologies that can move data at gigabit Fiber-like speeds. The acquisition is an obvious one for a company such as Google that is continuing to build out its Google Fiber infrastructure and has plans to announce its own MVNO… expand full story

Everyone can use an Echo Dot: Just $50!

acquired Stories February 9, 2015

An app called Odysee has been acquired by Google, and the “Platform Team” behind it will be joining the Google+ team. The app, while definitely not all too well known, let users automatically back up their photos and videos from their smartphones to the cloud as well as a home computer.

The team will continue to work on “building amazing products” at Google, but it’s not exactly clear yet what the team is going to be doing—or what parts of Odysee may or may not be making it into Google+. Auto-upload of photos to Google+ has been pushed in the company’s official app for quite some time now, so maybe the team is coming on board to flesh out and expand that functionality of the service… expand full story

acquired Stories February 6, 2013

Google acquires Channel Intelligence for $125M to improve shopping experience

Google just acquired marketing firm Channel Intelligence for $125 million in cash, according to a press release issued by the company’s parent company ICG Group (via BusinessInsider). The press release said the deal is expected to close in the first quarter of this year after passing the usual regulatory process.

As for what Google wants from the acquisition, Channel Intelligence said on its website that it “tracks online retail sales for a variety of verticals including computing, home improvement, appliances, consumer electronics, toys and other consumer packaged goods.” It also said that it makes “it easy for consumers to find and buy products online.” We can only speculate what Google will do with the technology, but we imagine it would play a role in the company’s ads and shopping businesses.

In an announcement on the Channel Intelligence website, the company noted it has “worked with Google for years” as a featured Google Shopping launch partner with a technology that helps to “maximize sales and Return On Ad Spend (ROAS) with Product Listing Ads (PLAs)”:

A featured Google Shopping launch partner, CI has developed a technology to help merchants maximize sales and Return On Ad Spend (ROAS) with Product Listing Ads (PLAs), which has become an increasingly important channel for merchants… CI excels at product feed optimization and product data is paramount for Google Shopping. The CI Managed Services team also employs unique Product Bidding methods to further enhance Google Shopping (PLA) performance; helping retailers generate qualified consumer visits and profitable product sales.

We are pleased to announce that Channel Intelligence (CI) has entered into an agreement to be acquired by Google!

For over ten years, we have focused on making it easy for consumers to find and buy products online and help our clients grow their business. We’ve worked with Google for years, and look forward to the great things we will be able to do together.

All CI services will continue to offer the excellent client service and great performance that our clients have come to expect over the years.

The CI Team

acquired Stories November 10, 2011

Google has acquired San Francisco based startup Apture, for an undisclosed amount AllThingsD reported today. Aperture is a downloadable browser plugin that presents users with contextual information from sources like Wikipedia to match the current webpage they’re on.

A Google spokesperson told AllThingsD, while they’re not only after Apture’s product, they’re after Apture’s talent to add to the Chrome team.

There’s no word on what the team will actually do inside of Google, but it would be cool to see this technology implemented somehow. Aperture raised $4.1 million in venture funding before being acquired by Google.

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