campaign Stories July 6, 2015

You can use this Chrome extension to hide 2016 election coverage

If you’re not located in the United States or you simply already have your mind set on a candidate, you might be interested in dodging media coverage of the 2016 election completely. And if you’re a Chrome user, you’re in luck. Thanks to a new extension hilariously named “I haven’t got time for the ‘Paign”, you can completely clean all of your favorite news and social media sites of any mention of 2016 American politics.

campaign Stories April 8, 2014

Google is in the process of launching an all-new advertising campaign to promote YouTube, according to two reports from Ad Age. The campaign focuses on three specific video creators—Michelle Phan, Rosanna Pansino, and Bethany Mota—and will consist of several TV spots as well as some outdoor advertising (yes, that probably means there will be YouTube billboards).

Each ad will feature a different tagline that plays on the “You” in the YouTube logo to start a sentence related to the video creator in the ad, such as “You make confience THE must-have accessory,” as seen above at the end of one of Phan’s TV spots, or “You give cupcakes superpowers,” as appears on one of Pansino’s billboards. (Apparently super-powered cupcakes are a thing.) expand full story

campaign Stories April 9, 2013

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If you don’t know by now, since early February Microsoft has been running its “Scroogled” smear campaign spending 7 figures on a series of print and online ads attacking various Google services. The ads originally focused on Gmail and how Google displays ads based on the content of user’s emails, but Microsoft’s latest Scroogled ad (above) takes on another Google app– Google Play.

The ad is currently featured on the front page of Microsoft’s Scroogled website and features a warning that Google passes off personal information about users to app makers without consent from users:

When you buy an Android app from the Google app store, they give the app maker your full name, email address and the neighborhood where you live. This occurs without clear warning every single time you buy an app. If you can’t trust Google’s app store, how can you trust them for anything?

We expect Google will be issuing a response to Microsoft’s claims shortly. Another Scroogled ad claiming Google Play sends personal data to app makers below: expand full story

Deal: Get Pixelbook at 25% off: $750!

campaign Stories April 8, 2013

Virgin offers T-Mobile pre-paid customers $100 to switch with new ad campaign

Despite some carriers already showing interest in T-Mobile’s new no-contract strategy, it was only a matter of time until the competition started going after the carrier’s new Uncarrier unlimited plans with new promotions and marketing. Today, Virgin launched its “Retrain Your Brain” campaign offering T-Mobile customers $100 to switch their number to one of its no-contract, $35 unlimited plans:

It’s pretty simple:  just choose your Virgin Mobile Beyond Talk smartphone.  Transfer your existing T-Mobile number before May 31, activate your new phone and become a Virgin Mobile customer by May 31 and receive $100 credit.

You can check out Virgin’s comparison of its plan vs T-Mobile’s below and get more information on the promotion here.

campaign Stories March 11, 2013

Samsung started a new ad campaign to tease its upcoming next-generation Galaxy smartphone earlier this month. We weren’t huge fans of the ad that featured a top-secret meeting with Jeremy, the 13-year-old “secret messenger of Samsung Unpacked 2013.” Today, Samsung has released part two of the ad. It continues with Jeremy’s story but doesn’t reveal anything new.

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