Facebook has been aggressively courting media publications to use its Live video streaming feature. Today, Buzzfeed was supposed to host the first interview with President Obama using Facebook Live. Shortly before it was supposed to begin, Facebook Live failed and BuzzFeed turned to YouTube to stream the interview instead.
Facebook held its annual F8 developer’s conference today that laid out the foundation for what the company plans to accomplish as far out as the next ten years. Today’s keynote presentation focused more on what the next year at Facebook and its products would look like for customers. Putting a heavy emphasis on Messenger and Facebook Live, it’s fair to say that you’ll be seeing a lot of these changes coming to mobile very soon.
It was perhaps unimaginable just a few years ago, but live streaming has become particularly popular thanks to apps like Meerkat and, most notoriously, Twitter-acquired Periscope. Not to be left out, Facebook joined the race last summer — albeit initially only for public figures via the dedicated Mentions app — and then pushed beyond earlier this year with the open introduction of “Facebook Live” in the US, a feature within the mobile app that allows anyone to live stream to their friends.
The experiment seems to be working well, and with the app update — which begins its rollout today — Facebook is adding a variety of features to enhance the Facebook Live experience; according to the company, adding a dedicated tab for finding live as well as archived video will “give you more ways to discover, share, and interact with live video, and more ways to personalize your live broadcasts”…
