Fitbit Premium Stories January 20, 2022

In recent years, Fitbit has offered a few months of free Premium when purchasing a new tracker or smartwatch. Subscribers that took advantage of that offer are now discovering that they’re eligible for another free trial.

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Fitbit Premium Stories November 19, 2021

The “Sleep Score” is one of Fitbit’s most alluring metrics that people like to compare and improve on. Fitbit is now testing “Sleep Animals” as a friendly but surprisingly smart way to encourage “better sleep health.” 

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Fitbit Premium Stories November 9, 2021

Back in March, Google announced the 2nd-generation Nest Hub with Soli-powered sleep tracking. An update to the Sleep Sensing capability today introduces sleep stages, while it will remain free on the Nest Hub for all of next year.

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Fitbit Premium Stories August 25, 2021

The Apple Watch popularized the concept of “closing your rings,” and Google Fit has Heart Points. Meanwhile, Fitbit — by nature of being around for so long — more prominently emphasizes step counts and miles than competitors. More recently, it’s found branding success in people comparing Sleep Scores, while there’s also one for stress. Fitbit today announced the Daily Readiness Score for Premium subscribers as the next metric you might care about.

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