Fitbit Premium discounted 60% for new and returning users
Fitbit is offering a notable 60% discount on its Premium subscription until the end of January.
Expand Expanding CloseFitbit is offering a notable 60% discount on its Premium subscription until the end of January.
Expand Expanding CloseIn recent years, Fitbit has offered a few months of free Premium when purchasing a new tracker or smartwatch. Subscribers that took advantage of that offer are now discovering that they’re eligible for another free trial.
Expand Expanding CloseThe “Sleep Score” is one of Fitbit’s most alluring metrics that people like to compare and improve on. Fitbit is now testing “Sleep Animals” as a friendly but surprisingly smart way to encourage “better sleep health.”
Expand Expanding CloseBack in March, Google announced the 2nd-generation Nest Hub with Soli-powered sleep tracking. An update to the Sleep Sensing capability today introduces sleep stages, while it will remain free on the Nest Hub for all of next year.
Expand Expanding CloseThe Apple Watch popularized the concept of “closing your rings,” and Google Fit has Heart Points. Meanwhile, Fitbit — by nature of being around for so long — more prominently emphasizes step counts and miles than competitors. More recently, it’s found branding success in people comparing Sleep Scores, while there’s also one for stress. Fitbit today announced the Daily Readiness Score for Premium subscribers as the next metric you might care about.
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