Google Marketing Live is essentially I/O for advertisers, and the 2023 edition sees a number of generative AI features coming to ads, as well as how they’ll look in SGE.
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Google Marketing Live is the company’s annual equivalent of I/O for advertising. The 2022 edition saw Google announce several new shopping and advertising experiences that end users can expect in the coming year, including Discover video ads.
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At this year’s Marketing Live event, Google previewed a number of new shopping experiences that users will soon benefit from. One push for the latter part of this year is highlighting deals in Google Shopping and Search through a new results page.
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