Google wants to give you more control over the advertising that appears in Search, the Discover feed, and YouTube with its upcoming “My Ad Center.”

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In a limited experiment, Google Search has begun showing like counts for articles in the Android app’s Discover feed for some.

Update: Google is continuing to test this feature, with a slightly broader rollout.

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To the left of most Android homescreens is a feed that “actively tunes itself to a user’s interests and displays content that aligns with those interests.” This is Google Discover and something that people have many varying opinions about that are rooted in what it replaced: Google Now.

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In June, Google redesigned Discover to be “more streamlined” by removing article descriptions and making other visual tweaks. On Android 12, the Google Discover feed to the left of the Pixel Launcher has added more Material You flourishes.

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With Tokyo 2020 well underway, there’s just a barrage of news about various events, results, and medal standings. Google Discover is highlighting a hub of sorts that’s quite a nice way to keep track of all things Olympics. 

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Following a “more streamlined” redesign for Android 12 that has since rolled out to older OS versions, Google Discover is testing showing an article’s related keywords.

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Back in April, Google started rolling out a redesign of the Discover feed available to the left of most Android homescreens. After first going live for phones running Android 12, Google is now bringing the “more streamlined” Discover to older devices.

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Starting on Android 12, Google is rolling out the next big redesign of Discover. This visual revamp of the feed was first introduced on iOS and is now coming to Android.

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At the end of last month, Google redesigned the Discover feed on Android 12. With today’s Doodle celebrating the Savoy Ballroom, some rather Material You-like theming is being applied to Google Discover on the Pixel Launcher.

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The latest beta version of the Google app includes a redesign of the homescreen Discover feed on Android 12 that revamps the header and removes the search bar.

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Google Discover exists to the left of most Android homescreens, the dedicated Search app, and Chrome’s New Tab page. It’s meant to show articles, videos, and – increasingly – stories that are relevant to your interests. Publishers have been seeing significant drops in traffic from Google Discover, with many associating them with changes that have also impacted the quality of what appears. 

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Over the past week, Google Discover has made two tweaks to the feed’s design. The first sees Posts on Google get a more prominent Discover layout, while sports carousels have been removed to improve usability.

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Back in August, Google Discover started surfacing “Short videos” to join webpages, regular videos, and later, AMP-based Web Stories. Ahead of the beta coming to the US next month, Google is testing YouTube Shorts and other short-form content in Discover.

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Besides the feed to the left of most Android homescreens and the Google app for iOS, Discover is also available in Chrome’s new tab page on mobile. Website owners will soon be able to see Discover traffic from Chrome in the Google Search Console.

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Samsung devotes a portion of every Unpacked event to talk about its partners, and the Google segment today revealed how Messages is “native” on the Galaxy S21, while you can connect Duo video calls to your TV.

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The Google Discover feed is a useful place to keep up with new stories you’re interested in, but the functionality becomes even handier when it’s a part of the homescreen. That experience is only available on select devices such as Pixels, but starting on the Galaxy S21, Samsung may finally adopt Google Discover.

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Google is upgrading its Discover feed with some new recommendation options, including a Google TV-like “What to watch” for movies, as well as beauty and apparel recommendations.

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Google’s Discover Feed is more or less in a constant state of flux thanks to tests, experiments, and tweaks. It now looks as though Google is testing a clean, cardless Discover Feed.

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Google is heavily pushing an AMP-based stories format, with last month seeing the launch of a WordPress plug-in and new Web Creators community. Web Stories are now officially coming to Google Discover in a much more prominent manner.

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To the left of most Android homescreens is a personalized feed of articles, YouTube videos, and — increasingly — AMP Stories. Google Discover is now offering episode recommendations from Google Podcasts for some users.

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TikTok has been or is in the process of being banned in some countries. This has resulted in new or existing services trying to replicate its success, while Google Discover is now directly highlighting “Short videos.”

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Google has surfaced AMP Stories since late 2018 to give publishers a way to deliver “news and information as visually rich, tap-through stories.” They currently appear as one-off cards, but Google Discover is now testing a “Stories” carousel.

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Google announced today that it will pay publishers for high-quality content. Licensed stories and articles will appear in a “new news experience launching later this year.”

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Last May, Google officially announced that ads were coming to Discover. As part of that, the company previewed new Google Discovery ads for the Android and iOS feed, as well as Gmail and YouTube. They are now generally available around the world.

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Google appears to be testing a new ‘heart’ preference option for the content shown on your Discover personal information and news feed.

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The OnePlus 8 lineup went official today and along with it, a handful of new changes to OxygenOS too. One noteworthy change delivers Google’s Discover feed to the OnePlus Launcher in place of the “Shelf.”

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As the novel coronavirus has spread globally, it’s vital that the right information to be made available to everyone. In its continued efforts, today Google has added a new “coronavirus tips” shortcut to Assistant, as well as another shortcut for finding the latest news on the subject.

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Google today lets you control Discover by hiding stories and publications, as well as specifying interests. Users can now “Report content” that appears in Google Discover with a number of available reasons.

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Google Discover is currently focused on surfacing content relevant to your interests. This so far has included news stories, both new and evergreen articles, and YouTube videos. Discover is now adding restaurant recommendation cards from Google Maps.

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The Google Discover feed is a handy way to keep up on your interests when it comes to news articles or even videos. On some of its self-branded smartphones, however, T-Mobile is now showing its own bloat alongside the Google Discover feed, but not in the way you might think.

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In the first major tweak since last September’s rebrand, Google Discover has removed the topic bubbles that appear above every card. This makes for a cleaner and more compact feed, with the tweak rolling out today.

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Over the past year, more and more users have spotted ads appearing in Google Discover. At Google Marketing Live today, the company officially announced two types of advertising from Google Ads that can appear in the article feed to the left of Android’s homescreen.

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