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‘Leak everything before the launch’ trend continues with Xperia/Honami official video

http://www.youtube.com/watch?v=alVwMu5fvns

Smartphone makers these days seem to be in the habit of drip-feeding leaks about new products so steadily that there’s almost nothing we expect to surprise us by the time a model actually launches.

About the only thing we didn’t yet know about Sony’s new handset codenamed the Honami was the official name. We knew it was an Xperia model, but both Z1 and i1 had been suggested as model names. From the “3..2..what comes next?” tweet on the Sony Xperia Twitter account, we’re going with Z1 …

New photos show Xperia i1 “Honami” in white ahead of Sony’s Sept. 4 event

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A leaked image earlier this month hinted that Sony had plans to introduce its rumored Xperia i1, codenamed “Honami,” at an event scheduled for September 4th during IFA in Berlin. Today, Xperiablog points us to another set of photos posted on Digi-Wo showing what is reportedly the Honami handset in white. You get a sense of its size in some comparison shots next to the iPhone 5. The device is rumored to include a 5-inch 1080p display, 20-megapixel rear camera, and Snapdragon 800 processor as one of Sony’s new flagship devices.

Nothing is official at this point, but we’ll likely be finding out more early next month at Sony’s event. Perhaps we’ll even get a look at the rumored Carl Zeiss lens camera attachment
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Upcoming Sony smartphone teased for Sept. 4 unveiling in Berlin

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New images that have made their way to Chinese-language forum Digi-Wo (via XperiaBlog) show what could be an upcoming Sony smartphone to be unveiled during IFA next month in Berlin. All of the big smartphone makers will be showing off their latest devices during the IFA trade show next month– including Samsung— so it’s not much of a surprise that Sony too will be hosting a press event on September 4th during the press days leading up to the show. Some are speculating that this could very well be our first official glimpse at the Xperia i1, codenamed “Honami”, that’s expected to arrive with a 5-inch display, 20-megapixel rear camera, and Snapdragon 800 processor as one of Sony’s new flagship devices. There’s not much to go on yet, but we’ll be in Berlin next month to bring you all the official details live from the Sony event.