Samsung’s executive VP for global marketing Younghee Lee has told AdWeek that its ad campaigns mocking Apple products were ‘relevant, bold and right.’

[youtube=http://www.youtube.com/watch?v=PmF-1WGwdhw]

Don’t expect to learn anything new from it, as it’s just a teaser, but you can watch above the 30-second TV ad for the Samsung Galaxy S5 shown during the Oscars. The ad was clearly put together especially for the event, with an awards theme.

Samsung was one of the main sponsors of the award ceremony, but it was a tweeted photo taken by Ellen DeGeneres on a Galaxy Note 3 that probably generated the more valuable publicity for the company, with over 2.5M retweets.

If only Bradley’s arm was longer. Best photo ever. #oscarspic.twitter.com/C9U5NOtGap

— Ellen DeGeneres (@TheEllenShow) March 3, 2014

Samsung announced its new flagship handset at Mobile World Congress last month. The water-resistant phone has a 5.1-inch full HD display, 2.5GHz quad-core processor, 16MP main camera, heart-rate sensor and fingerprint scanner. Samsung has said that the phone will be on sale “by April.”