Announced in May, the relaunched YouTube Music and rebranded Premium began widely rolling out a month later to several countries. Besides ad-free videos, a big part of the latter experience is access to YouTube Originals. However, the Google site will be moving to an ad-supported model for original content going forward.
With the announcement of YouTube Premium earlier this month, Google is planning more original content for its subscription service. The latest YouTube Original is arriving next week and cleverly being promoted through the Google Assistant.
After expanding to Australia and New Zealand earlier this month, YouTube Red is releasing new TV shows for subscribers today. Unlike competing efforts from Netflix and Amazon, YouTube is leveraging the strength of popular Creators and their fanbases to drive monthly subscriptions.
YouTube Red subscribers already get an ad-free and offline video experience plus a subscription to Google Play Music as part of their monthly service. Starting on February 10, Red subscribers will also have access to YouTube’s first original content.
