Marissa Mayer talks Apple, location, and learning

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On the possibility of Apple dropping Google Maps (we’ve heard they aren’t): Mayer says there are 200 million active users of Maps and in June more people will use them on mobile than the desktop. (Although at 100 million iPhones out there, an Apple exodus would put a monster dent in those numbers. Also, new Google Mobile Maps (not iOS) use vector tiles which can be up to 100 times smaller files than the traditional bitmap tiles.

Also, location is getting better as more data is input (learning), especially in big cities like New York with check-ins helping out.

Finally, she expects phones to know what you want before you ask, called ‘serendipity’ or ‘zero-click’.

Full transcript available here.