The New York Times reported on a new forecast from research firm eMarketer that predicts Google will soon overtake Facebook as the leader in display ads by revenue. The research, which includes image and video on search, mobile, and display, predicted Google will take 15.4-precent of ad dollars this year, or roughly $2.31 billion, in comparison to 14.4-percent for Facebook. As noted by the New York Times, eMarketer predicted earlier in the year that Facebook would remain the leader in 2012; but if its new predictions come true, it means Google would be up 38.5-percent in its share of display ad dollars from 2011.

According to eMarketer, Google’s growth is coming from strong performance of mobile ads, YouTube display ads, and DoubleClick:

Related articles

EMarketer attributed Google’s ascendancy to stronger-than-expected performance from mobile ads, the success of display ads on YouTube and strong performance from DoubleClick. Also, it said Google has benefited because it has longtime relationships with advertisers from its years in the search ad business.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s