Google TV is all grown up: Adult video-subscription service FyreTV announced the launch of its first porn app for Google TV today.

As first reported by GigaOm, the app is not available through Google Play. Google does not permit adult content on its store, but it is allowed as a native third-party app. FyreTV’s website has a direct download for Google TV devices.

A Fryer representative told GigaOm:

“We saw how Android went from last to first in terms of mobile market share and we are expecting a similar result here. Plus with their international rollout it allows our users from a wider range of countries to experience FyreTV the way it was meant to be experienced, on the TV.”

FyreTV’s app offers subscription packages of adult content. It is not the first porn company to launch on Google’s TV platform, though, as adult studio Vivid released an HTML 5-optimized website just last year. FyreTV is working on an HTML 5 version, too.

“We do see HTML5 as an important factor in providing FyreTV access to a wider user base, particularly on TV devices that would never allow us to go native,” the representative confirmed to GigaOm.

FyreTV also made an app for Roku and Boxee, and it is coming soon to PS3 and Blu-ray; we have a strong feeling it will not be the last company to take advantage of Google’s third-party loophole.

(Note: FyreTV’s website links are NSFW, obviously).

Go to GigaOm for all the details.