Google launches new tool to let U.S. businesses create Google Offers for Maps

Google announced today on its Google Commerce blog that it’s rolling out a new tool that will allow any business in the U.S. to create a Google Offer and display the promotions or coupons to user directly through Google Maps. Google first announced back in July that it was rolling out Google Offers to user searching for places on Google Maps for iOS and Android and on the across the web, but at the time only announced select retail partners. With Google’s updated tool rolling out over the next week all business in the U.S. can now easily create Offers that are displayed on Google Maps:

With this launch, your offer can reach customers on Google Maps when they are searching for places nearby or looking for local businesses like yours. Your business will be prominently displayed with a blue tag icon next to it, alerting customers to your offer.

Once a customer saves your offer, we’ll bring them to your door by sharing an offer reminder when they are near your store. We can help remind them when your offer is expiring too, through email and mobile alerts. Just create the offer; we’ll take care of the rest.

Google notes that businesses will “only pay when a customer saves your offer, and you keep the full value of the sales you make.” You can learn more on the Google Commerce blog here.