If Google’s Glass(es) are going to ever gain mainstream acceptance, they will have to be seen as not only something acceptable to wear in public but also as something fashionable. To that end, Google is teaming with renowned designer Diane von Furstenberg on a project to document the creative process leading up to a fashion show. On Sept. 13, the two companies will release a video of the project on the DVF Google+ page and Google’s YouTube channel.
In a statement, Diane von Furstenberg said, “I am so excited to introduce Glass to the fashion world and use this revolutionary technology to give everyone a unique perspective into fashion.” Sergey Brin, Google co-founder and head of Project X ,which oversees projects like Google Glass and driverless cars, said, “Beauty, style and comfort are as important to Glass as the latest technology. We are delighted to bring Glass to the runway together with DVF.”
WWD spotted Brin and wife Anne Wojcicki with DVF yesterday.
On Saturday afternoon, Google co-founder Sergey Brin was spotted at Diane von Furstenberg during fittings for her Sunday show. Brin and his wife Anne Wojcicki are slated to attend the show, and Wojcicki was being dressed by the designer for the occasion. Brin’s presence was more than just a sartorial coincidence: WWD has learned that some Google-developed technology will be introduced at the runway show. Specific details of the technology could not be learned, and an announcement about it is expected to be made Sunday morning.
Wearing a plain shirt, khaki shorts and Crocs, Brin, whose personal wealth is estimated to be $18.7 billion, admitted that style is not exactly on the top of his mind. “I probably wouldn’t call myself a fashion guy but I am getting there,” he said. Von Furstenberg and the pre-fashion show fittings could hasten the process. “It’s pretty impressive,” Brin said. “It’s quite the operation if you look at the number of styles and the models. It’s an amazing thing to watch.”
Although there is nothing in the press release explicitly saying so, it would not surprise me to see some runway models strutting around with some Glass headsets as well.
The press release follows below: