Following pressure from the European Commission, Google has announced that it is making changes to how it brands and advertises apps with in-app purchases on the Play Store. This comes after the EU accusing Apple of taking too long to change its in-app purchase policy.
Google says that it will no longer use the word “free” when advertising games that support in-app purchases. It will also work to come up with guidelines for games and developers to prevent them from encouraging children to buy items using in-app purchases. Finally, Google will also implement measures to monitor for breaches of European Union Law. Google plans to implement all of these changes starting at the end of September.
Meanwhile, the EU criticized Apple and said that it has “regrettably” not provided any changes or a timetable for changes to change their “misleading” in-app purchase measures.