July 22

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Following Google and Apple, Samsung is the latest company to design its own font to represent its brand. SamsungOne is a universal typeface that will be featured on everything from smartphones to appliances. Reflecting the company’s global presence, SamsungOne is a family of scripts that covers 26 writing systems, more than 400 languages, and over 25,000 glyphs.

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Google last year took the title of world’s favorite company from Apple, but this year has lost out heavily – potentially on a technicality.

Each year, FutureBrand looks at the world’s 100 largest companies and asks 3,000 consumers and industry professionals to score them on a range of factors, and to explain how they feel about their preferred companies. However, with Google’s reorganization, only parent company Alphabet is big enough to make it onto the top 100 shortlist – as CNET notes, Google itself doesn’t qualify.

As for Alphabet, that only managed 21st place, likely due to not having the same brand awareness as Google. There was also more difficulty in attributing specific qualities to such a diverse company – as evidenced by the feelings respondents had toward the company …

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