Google, over the past year, has gradually been ramping up the features of which its Knowledge Graph is capable . For those unfamiliar, the Knowledge Graph is the box that appears in search results, either at the top or on the right, with information about your search query. Over the past few days, Google has gradually started integrating step-by-step directions into the Knowledge.
To try this feature out, simply type in a “how-to” search into Google and the steps will appear at the top of the search results page. As you can see in the images above, Google will sometime present you with the materials need to perform your task, while in other instances it will give you step-by-step directions. For shorter tasks, all of the steps will be listed in the Knowledge Graph, while tasks with longer processes require you to click through to the publisher’s website.
Google pulls in the steps from a variety sources. Publishers would obviously prefer that readers have to click through to see all of the steps, but Google doesn’t seem to care. Try it out for yourself now.