Hot on the heels of a plethora of yesterday’s Android announcements, Google has launched a new site aimed at app developers. In a nod at “The Hitchiker’s Guide to the Galaxy”, a sci-fi comedy series by Douglas Adams, the company named it “The Guide to the App Galaxy by Google”.
Available here, this useful new place is meant to “help app developers, regardless of platform, build a business on mobile – whether they’ve just launcher their first app or are looking for additional tips as they grow their portfolio“, Google says. Resources include Google’s AdMob network to promote apps via paid campaigns or cross-promote apps within one’s own portfolio.
It’s all about monetizing lazy users who aren’t keen keen on paying for Android apps as much as their iOS counterparts. In addition to the freemium model, the site notes, developers will benefit from better understanding of the ways to monetize users with in-app adverts and in-app purchases as opposed to one-time paid downloads.
Hint: Use the arrow keys on your keyboard to navigate the spaceship through the site.
The search firm also announced in a blog post new targeting options for the 165 million tablets expected to ship over the next two years. Available in the Networks and Devices section under the Settings tab in AdWords in the next couple of weeks, new options include “Tablets with full browsers” that target ads to the entire tablet device category, not just iPad. New operating system and device targeting options let you fine-tune your adverts for specific devices and software versions.
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