As Sundar Pichai said in the 2016 Founders’ Letter, advertising allows Google’s services to be free. At the same time, it cares about delivering high quality ads and nothing ruins the experience more than accidental clicks. In a blog post, the company delved into various measures that prevent accidental clicks and announced it was extending click protections to native ads on mobile.
Google’s AdWords team has highlighted three important changes to how users can interact with mobile ads and in-app interstitial ads. The changes are part of an effort to reduce the chance that a user may accidentally click an ad when browsing the web or trying to dismiss the ad.
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Hot on the heels of a plethora of yesterday’s Android announcements, Google has launched a new site aimed at app developers. In a nod at “The Hitchiker’s Guide to the Galaxy”, a sci-fi comedy series by Douglas Adams, the company named it “The Guide to the App Galaxy by Google”.
Available here, this useful new place is meant to “help app developers, regardless of platform, build a business on mobile – whether they’ve just launcher their first app or are looking for additional tips as they grow their portfolio“, Google says. Resources include Google’s AdMob network to promote apps via paid campaigns or cross-promote apps within one’s own portfolio.
It’s all about monetizing lazy users who aren’t keen keen on paying for Android apps as much as their iOS counterparts. In addition to the freemium model, the site notes, developers will benefit from better understanding of the ways to monetize users with in-app adverts and in-app purchases as opposed to one-time paid downloads.
Hint: Use the arrow keys on your keyboard to navigate the spaceship through the site.