Google celebrates female YouTubers with two new programs

Today, Google announced ahead of International Women’s Day two new initiatives the company is using to “champion” female voices on YouTube. The first of which is a partnership with the United Nations that puts some female content creators in place to be “Change Ambassadors” for gender equality in the United Nations’ Sustainable Development Action campaign, and the second is a “global production program” that puts women in front of and behind the camera at YouTube Spaces…

Per the YouTube blog:

Today, ahead of International Women’s Day, we’re announcing two new programs to continue championing female voices on YouTube. The first is a new, year-long partnership with the United Nations that appoints top YouTube female creators as the very first Change Ambassadors for the United Nations’ Sustainable Development Action campaign. The second is a global production program across the YouTube Spaces that puts women both in front of and behind the camera.

As for the “Change Ambassadors,” Google has appointed YouTubers Ingrid Nilsen, Jackie Aina, Yuya, Taty Ferreira, Hayla Ghazal, Louise Pentland, and Chika Yoshida. The new YouTube Spaces programs were mentored by six content creators as well, in their respective locales: Anna Akana, Alexys Fleming, Julia Tolezano, Em Ford, Nilam Farooq, and Kuma Miki. The YouTube Spaces videos featuring “tributes honoring historical female leaders,” “discussions about women in the workforce,” and more, will begin rolling out today on the YouTube Spaces channel.

Watch the first of many videos below, which spotlights women from the past 100 years “who have overcome great odds to find their voice.”