Google is continuing, if not ramping up, its nearly two year old “Be Together. Not the same.” ad campaign. During last night’s Academy Awards, Google introduced its latest addition to the lineup and re-ran its clever Monotone ad.
Android’s “Be together. Not the same” tagline was adopted with the launch of 5.0 Lollipop last October. The phrase reflects how Android has a unified experience across a range of different devices. Several good ads have come out of it, and Google is continuing them with a new ad released over the weekend.
Google this evening has uploaded six new Android ads to its YouTube channel. The ads all follow the same “Be together, not the same” marketing campaign that the company introduced a few months ago and had its partners heavily promote at CES 2015.
