commerce

Image via <a href="http://www.businessinsider.com/buy-button-coming-to-google-search-2015-7" target="_blank">Business Insider</a>

Google confirmed at a conference in May that a “buy” button was planned for products in its search results, and today the company elaborated on those plans at a press event in NYC. The new feature called “Purchases on Google” will allow consumers to purchase products directly from ads in Google Search results. Featuring a buy button in ads when searching for products should make purchasing those products more seamless for consumers and boost the value of ads for merchants.
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<a href="http://recode.net/2015/05/27/google-confirms-buy-button-is-coming/">Image via Re/code</a> 

Speaking at the Code Conference in California, Google’s chief business officer Omid Kordestani confirmed that the company is in fact planning on adding a “buy” button to search results. This feature has been rumored for several months and is a way for Google to compete more seriously with the likes of Amazon and eBay.

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The Wall Street Journal today reported that Google plans to launch a new “buy now” button this week. The button will be incorporated directly into its shopping search results. The report echoes a similar report from The Wall Street Journal earlier this year, in which it was reported that Google wanted to enter the online commerce and more seriously battle Amazon and eBay.

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