freemium Stories August 6, 2015

Once upon a time there was a small Finnish game development company called Rovio. It wasn’t particularly famous, nowhere near the likes of EA Games, but then Angry Birds happened. The original title took the iOS App Store by storm before eventually landing on Android. Since those early days the brand has become one of the most recognizable brands in the world. There’s clothing, toys and even short animated shows as well as numerous movie tie-in games like Angry Birds Rio and Star Wars. What was once the popular darling of the App Store is now a digital behemoth.

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freemium Stories December 11, 2014

Action Launcher has always been one of the better known launchers to hit the Play Store, and today, Android developer Chris Lacy has released an updated version of the app with a bunch of new features that takes everything that was already great about the app and brings it up to date for Android 5.0 Lollipop. But this update isn’t just an iterative Material Design update; it packs a bunch of great completely new features as well.

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Deal: Get Pixelbook at 25% off: $750!

freemium Stories May 16, 2014

Google under fire from Italian antitrust regulator over freemium app sales model

Italy’s Antitrust and Competition Authority says it is investigating “freemium” apps offered in Google’s Play Store along with similar stores operated by Apple and Amazon, saying that customers could be misled by the “free” label, as reported by the Wall Street Journal.

According to the regulatory group, users who download these apps for free could believe that the game is completely free and not know when downloading the app how much it will actually cost.

If Google is found to have misled customers, the company could be fined as much as €5 million. It’s not likely to put a big dent in Google’s cash reserve, but the Italian antitrust committee has previously convinced Apple to change its policy regarding AppleCare marketing, and could affect similar changes in this case at Google and the other companies.

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