Yesterday morning, at a relatively low key event without much fanfare and following the almost ritual avalanche of leaked schematics and what have you, Apple officially announced the iPhone SE. With a chassis virtually identical to that of the iPhone 5s – and 5 before it, for that matter – the smaller-sized iPhone came back in all of its four-inch glory, and not without raising eyebrows.
According to the company’s claims, however, about thirty million people bought a 4-inch iPhone last year, amounting to almost 8% of all Apple phones sold. Considering the massive marketing push made to advertise the four bigger-screened iPhones introduced in the past couple of years, that certainly is no small feat, indicating that there indeed still is interest for smaller devices, a market the Cupertino giant would be naive to ignore.
Sure, the much more variegated Android landscape has offered a few notable options in years past, but those were either afterthoughts, less powerful ‘mini’ versions of established flagships, or devices explicitly designed to be sub-par when compared to their siblings. The iPhone SE may lack 3D Touch and newer-generation Touch ID, but the rest of the package is clearly inspired by the iPhone 6s’ spec-sheet, and nothing says that this smaller sibling isn’t here to stay.
And that begs the question of how this is going to impact the Android landscape. Are Android manufacturers going to follow suit the coming years, or instead pray for the SE to be a one hit wonder (or a complete dud) – and thus something less to worry about?
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