Short-form videos have exploded in popularity lately, thanks to the rise of TikTok, and many other platforms are trying to get in on the trend. After testing the feature in select countries, Google is now launching YouTube Shorts globally.
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YouTube Shorts is rolling out further still, coming to the UK, Canada, and Latin America. That’s not all, though, as this expansion is joined by a new audio sampling feature that allows you to add audio to your own YouTube Shorts from almost any creator on the platform.
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YouTube Shorts are aggressively being pushed to compete with TikTok. To drive content creation, Google is setting up a YouTube Shorts Fund to pay those that create the best short-form videos every month.
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After a preview in India, YouTube Shorts is rolling out in the US with a beta launch. Alongside the expanded availability, Google is making a number of updates to the short-form platform.
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Despite being the dominant streaming platform on the entire internet, YouTube is taking on TikTok directly with its own Shorts videos.
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