For the past several years Google has been winning. The company is responsible for the world’s most popular search engine. Its Android mobile operating system has the lion’s share of worldwide smartphone shipments and the tech juggernaut’s advertising platform generates gigantic sums of money every year. So when a habitual winner like Google actually loses, it typically doesn’t handle defeat too well, and despite all of the company’s accolades, it’s been getting clobbered in one area for almost four years straight.
Google has successfully captured your desktop’s homepage and managed to work its software into the pockets of millions of people, however the Internet’s reigning search king has continuously struggled to find success in one very critical space — the living room.
Since 2010, Google has been aggressively trying to attach itself to your television, and despite several software and hardware revisions, the company has continued to come up short. However, when Google revealed Android TV during its annual I/O developer conference earlier this year, hordes of cord-cutting couch potatoes were optimistic about what the future might hold.
Fast-forward to today and Google’s first Android TV-powered device has been deemed fit for full duty by the company’s leadership. But does Google’s Nexus Player have enough bells and whistles to stand out in an extremely crowded space loaded with cable boxes, game consoles and other TV-friendly contraptions?