Former Apple ad man Ken Segall says Apple’s advertising has lost momentum to Samsung

In the video above, Bloomberg West speaks with 72andSunny’s partner and creative director Jason Norcross about the thinking behind some of Samsung’s latest campaigns. 

If there is one person qualified to discuss the state of Apple’s current marketing efforts, it’s Ken Segall. Working alongside Steve Jobs’ creative team for more than a decade, Segall, the man who put the “i” in iMac, served as creative director at ad agency TBWA\Chiat\Day. He created some of Apple’s most iconic ads such as the legendary Think Different campaign. Segall took some time on his Observatory blog today to share his thoughts on how “momentum has been lost” for Apple’s marketing department at the hands of none other than the company’s biggest rival, Samsung:

While you can still argue that Macs and i-devices have a ton of appeal, you can’t argue that Apple is still untouchable when it comes to advertising…The fact is, it is being touched — often and effectively — by none other than Samsung…Samsung has made remarkable inroads in a very short time, for two big reasons.

According to Segall, the two big reasons Samsung’s advertising has eclipsed Apple’s is due to Sammy’s massive advertising budget and willingness to “bash away at Apple, delivering ads that are well produced, well written and seem to be striking a nerve.” Specifically, Segall pointed to Samsung’s decision to run creative new ads at the Super Bowl and Oscars:  Read more

Google invests $300M in Iowa data center

Google is constructing a data center in Council Bluffs, Iowa, which would bring the Mountain View, Calif.-based Company’s total investments in the town to nearly $1 billion.

According to the Associated Press, the search engine said the $300 million data center would add 50 new jobs to the area ranging from computer repair to logistics. Construction on the 1,000-acre project is slated to begin immediately; although, details regarding an end-date are not confirmed.

“Google’s secure data centers are some of the most energy efficient in the world,” explained Google on its Date Centers website. “Each year we save millions of dollars on energy costs, and we use renewable energy whenever we can.”

Google invested $600 million in another Iowa data enter three-years-ago to support an array of its services like Search, Maps, and Gmail. The technical plant spurred 200 new jobs, and Operations Manager for the Council Bluffs Google data center Chris Russell said Google intends to use its latest investment for the same purposes.

“We are glad to be in Iowa, and Google’s future here is very bright,” said Russell to the AP.

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