Rolling Stone magazine is making some of its archived issues available in the Google Play Newsstand app, with three or four major stories from each issue available for free. The move is being made in partnership with Google as a means of promoting the app, reports Fast Company.

Google Play’s global head of marketing Brian Irving says he views the Rolling Stone partnership as a way to demonstrate the possibilities of Google Play’s Newsstand, which he argues is better suited for content discovery than Apple’s Newsstand, due to features like customizable themes and key word searches.

Gus Wenner, son of Rolling Stone founder Jann Wenner, said there was enormous interest in archived stories when properly promoted … 

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He cited as evidence the 24 million unique visitors to the website so far this month.

“You’re walking down a ledger of pop culture,” he says, from John Lennon and Yoko Ono in 1968 to Kid Rock and a bevy of bikini-clad women in 2007. “It’s powerful.”

Google Play Newsstand is a free download.

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