OnePlus has been teasing an announcement for a few days now, but like last month’s tease for a new gaming product that turned out to be a very early April Fool’s joke, this one also turned out to be rather an anti-climax.

Starting today, the One will be available without an invite. Forever.

That’s right. In our first big celebration of the One’s successful year, we are opening up sales globally for everyone, every day of the week.

The company said that it felt it had “matured” sufficiently to handle the increased demands of open sales … 

Its marketing efforts appear not to have matured quite so much.

Order today, and customers in the US, Canada, Europe, Hong Kong and Taiwan can also get a 75% discount on flip covers and premium screen protectors.

The company says that the OnePlus 2 – expected to launch in Q3 – will revert to invite-only sales given “the challenges that come with a brand new product.” The next-generation model has been rumored to take the low-cost smartphone a little upmarket, with a metal frame and a higher price-tag.

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