Apple’s AirTag launched today and is dominating news cycles, but it’s a device that only has the most limited possible functionality with Android phones. Here’s the good news, though. If you have a Samsung smartphone, you can get your own version of the AirTag in the Galaxy SmartTag+.

Available today for $39.99, the Galaxy SmartTag+ is Samsung’s take on a Bluetooth and UWB tracker. The affordable little device pairs with your Samsung smartphone and can be tracked using Bluetooth, but also using UWB on compatible Galaxy smartphones such as the Galaxy S21 Ultra, Galaxy S21+, and Galaxy Z Fold 2. That tech provides more accurate, directional results on finding your tracker and its attached items compared to the Bluetooth-only $29 Galaxy SmartTag.

Functionally, Galaxy SmartTag+ is essentially identical to what Apple is offering AirTag users, just for those with a Samsung smartphone. It even employs the same basic functionality for notifying users if a tag that they don’t own is on their person. That’s something that’s been pointed to on the AirTag as a potential safety concern (for good reason, too).

You can purchase Samsung Galaxy SmartTag+ for $39 from or Amazon, and the Bluetooth-only SmartTag is available at the same storefronts for $29.

More on Samsung:

FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Schoon

Ben is a writer and video producer for 9to5Google.

Find him on Twitter @NexusBen. Send tips to or encrypted to