Skip to main content

ad-supported

See All Stories

YouTube Audio Library can now be searched for ad-supported music

When a content creator uploads a video to YouTube with music, an automated system called Content ID automatically matches the clip against an extensive database to see if the audio is permitted or infringes copyright. Yet, until now, it was impossible for a YouTube creator to know whether a specific track was allowed or not until after uploading a video.
Expand
Expanding
Close

Microsoft and Purdue University study: Ads in free Android apps waste 75 percent of energy

Site default logo image

Ad-supported apps in Android smartphones are an immense energy suck.

According to a Purdue University study (PDF), which—interestingly enough—Microsoft helped research, third-party advertising in free Android apps deplete 65 percent to 75 percent of an app’s energy. The study said more than 50 percent of energy used for serving ads occurs during the “3G Tail.” In other words, energy continues to dole out after the process requiring power completes.

The researchers analyzed the energy squandering of 21 Android and Windows Mobile apps over a 3G connection, but the study only highlighted five Android apps (Angry Birds, the Android default browser, Chess Free, MapQuest, and The New York Times).

More information is available below.


Expand
Expanding
Close

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications