Local brands help Android take market share from iOS in key urban China market
The prosperous urban regions of China – where almost all the emerging middle class are to be found – is a key market for premium smartphone models, and the latest figures from Kantar Worldpanel suggest that local Android brands are taking market share from Apple.
The latest smartphone OS data from Kantar Worldpanel ComTech for the three months ending February 2016 shows that Android increased its sales share in urban China to 76.4% from 73% in the same period a year ago. In the US and EU5, Android continued to make year-on-year gains.
Apple saw the iPhone’s market share drop 3.2% in the same period.