Sprint has announced today that it’s bringing yet another cheap budget offering to its two prepaid carriers: the LG K3. The phone sports pretty modest specs for the price (something that we’ve been able to say more and more these days), and even ships with Android Marshmallow. It’s not for everyone, but if you’re on a budget this is a pretty decent option…
budget Stories June 17, 2016
budget Stories June 7, 2016
The best budget Android phones you can buy right now [June 2016]
There are new smartphones hitting the market constantly, but which is the best buy when you’re trying to save a buck or two (or hundred)? We’ve seen some great launches this year and we’re only expecting more over the coming weeks, but for now, let’s go over the best budget Android smartphones you can go pick up today…
budget Stories March 22, 2016
LG revealed details of two Android Marshmallow-powered phones called the X screen and X cam just about a month ago, and now the Korean company has announced that they’re beginning to roll out first in South Korea and then following in other markets including “Europe, Latin America and Asia.” It’s not exactly surprising, but LG seems to be taking a pass on these phones for North America…
budget Stories January 13, 2016
Lenovo has today launched a budget phone in China, and it’s called the Lemon 3. Notably, this is different than the phone that leaked last year that also had a citrus-y name. While the Lemon X (which launched in Chinese markets a couple of months ago under the name Vibe X3) is aimed at the mid-range, the Lemon 3 is aimed at the lower end of the market…
budget Stories November 12, 2015
Review: The OnePlus X is the best budget phone available, if you can live without a few things [Video]
This is the OnePlus X and in some ways, it’s the best budget smartphone you can buy, but allow me to elaborate. This is basically a OnePlus One packed inside of a smaller and more premium body, for less money. With that, you’re getting mostly the same specifications and performance, which makes it a big win in my book. But before we get into everything you need to know, let’s get the truly negative things I have to say out of the way…
budget Stories October 29, 2015
Meet the OnePlus X. This may not be called a “flagship killer,” but it’ll easy kill the competition in its price range…
budget Stories July 20, 2015
As Motorola’s July 28th event draws near, more and more leaked images and renders of the upcoming Motorola handset refreshes continue to hit the Internet. This time we’re getting a look at leaked images (via MobileSyrup) of what is assumably a 3rd gen Moto G display dummy unit, and there just so happens to be a sticker affixed that confirms some previously rumored specifications of the device… expand full story
budget Stories May 6, 2015
When you think of the word “budget,” rarely does it fit in-between the words “great” and “smartphone.” Well, you may not be super familiar with them, but Alcatel OneTouch has a new budget offering that’s not only a smartphone, but overall pretty great. Meet the Idol 3…
budget Stories August 4, 2013
Before Google I/O 2012, Android tablets hadn’t been all that successful, due in large part to their high price and lack of serious support from Google. Then, however, Google introduced the $199 Nexus 7 tablet and started a battle of who could make the best, most affordable tablet. More than a year later, it’s quite clear that Google was the winner of that battle. Other manufacturers could not release an affordable tablet that was worth buying– and its biggest 7-inch competitor, the iPad mini, remains a full $100 above the Nexus 7’s asking price.
When the first rumors hit claiming that the device would cost $229, $30 more than the original model, I was a tad worried, but once Google officially announced the specifications, all that worry went away. The new Nexus 7 improves on its predecessor in just about every way imaginable. It has a faster processor, higher resolution screen, a new rear camera, the latest version of Android, and more. All that doesn’t necessarily mean the device is better, however. Is the Nexus 7 still king of the Android tablet market? Can it compete with the iPad mini?
budget Stories March 13, 2013
We have been hearing much about Samsung’s advertising efforts in recent months including its efforts crafting the now well-known ad campaign mocking iPhone line sitters, to some of the companies recent marketing tactics used to target iPhone users. Last night The Wall Street Journal published a new piece outlining Samsung’s increasingly aggressive advertising thanks to new data from research firm Kantar Media. According to the report, Samsung passed Apple in 2012 for ad spending by around $68M in the US:
Outspent by rival Apple Inc. more than three to one in advertising for mobile phones in the U.S. in 2011, Samsung responded with a marketing blitz on TV, billboards, the Internet and print media that moved the Korean company into the pole position last year… In 2012, Samsung spent $401 million advertising its phones in the U.S. to Apple’s $333 million, according to ad research and consulting firm Kantar Media.
Apple spent more than three times Samsung on marketing its mobile devices in 2011. If a slew of recent media reports is any indication, including one from Apple’s own former ad man Ken Segall, many seem to think Apple is losing its advertising momentum to Samsung.
The Wall Street Journal added that executives at carriers said Samsung “also spends more on “below the line” marketing than any device maker. Those funds help pay for in-store advertising, promotions and training for carrier sales representatives that help close the sale.”
To put the spending in perspective for the global smartphone market, Tech/telco analyst Benedict Evans noted the figures above account for around 10% of Samsung global ad budget compared to 1/3 of Apple’s, which also somewhat reflects sales proportions.