Google today has started rolling out an update to its Maps app on Android that bumps it to version 9.4. Most notably, the update adds integration with Google’s new Local Guides service, which it originally introduced back in January. Previously called City Experts, Local Guides is the company’s efforts to get users to review local businesses and share them with others.
Google has today relaunched its review program previously called City Experts as Local Guides, and hopes to engage the community and get more people involved through what looks to be some much more friendly branding and fun new features. While Google previously touted the “exclusive benefits” you could receive through the program and required “50 high-quality reviews” for entry, the new program instead suggests that you “help others and support businesses” and encourages you to “be yourself.”
In an effort to improve its local reviews and compete with services like Yelp, Google has just launched a new service dubbed City Experts (via Engadget). The network is open to users on Google+ who have reviewed at least 50 places already and are located in select cities in the U.S., U.K., Australia, and Japan. In order to remain in good standing, City Experts must provide at least five new reviews each month that meet Google’s guidelines of being well written, are three or four sentences long, and include an image.
Are you an expert on all the best places to eat, shop and play in your city? If so, then we want you to join the Google City Expert program and start receiving exclusive perks! The Google City Expert program brings together the most active users on Google Maps who write reviews and upload photos of local places. A
Those who meet all of these guidelines will be rewarded with exclusive invites to local events, “special online recognition”, and “custom swag”, which is Google-branded items.
