Google is pushing ahead with its plans to launch a paid YouTube service by the end of this year. So far, it’s signed up YouTube partners accounting for more than 90% of it views, but major TV networks are still holding out. Fox, NBC and CBS (among others) are still holding back according to Bloomberg’s sources.
Without support from TV networks, YouTube will have to attract paying subscribers with its own original content, or try and attract payers with nothing more than its home-grown stars and music videos. But that doesn’t mean the company is down-beat. There are many more options on its plate.