Why the lack of flair for Google’s Nexus 5 launch?
When it comes to Google, we’ve come to expect the literally insane for new product launches with skydivers and Google Glass or very low key events for Google+/Chromebooks. Someone tell me then why Google launched the Nexus 5 and their next piece of software with Android 4.4 KitKat with almost no fanfare? It feels as if the KitKat announcement some months back saw more press and activity than the actual launch itself.
Yes, one could argue that Nexus device sales are limited to the geeks and die-hard Android fans. Yes, one could say that KitKat is more of an evolution than a revolution and that Google didn’t need to go all-out yesterday as the ridiculous set of device leaks created all the buzz they needed. Still, this is Google and this is a Nexus and at the very least, Google could have at least done a small event to boost awareness.