Late last week, Verizon introduced a new 300MB data plan for $20/month for the carrier’s mid-Atlantic region. This covers Maryland, Washington, DC, Virginia and North Carolina. This special data plan tier is available in a limited test run from August 18th until September 30th. The idea for the plan, according to Verizon regional president Mike Maiorana is to welcome users from non-smartphones:

This is a great introductory plan for customers who have been contemplating moving from a basic phone to a smartphone but were hesitant because of cost, said Mike Maiorana, regional president in Maryland, Washington, DC and Virginia. The $20 monthly access promotional plan is an opportunity for customers to learn the many benefits of having a smartphone with email and calendar functions, as well as Internet access and apps, at their fingertips

According to our sources, though, Verizon’s reasoning for the plan is not that simple. The company is actually going right after AT&T’s $15 data plan that provides users with 200MB of data usage per month. Verizon Wireless figures that an extra 100MB for only $5 is the more enticing deal. The plan also doubles as an easier route for parents to set young children up with a phone line on their Verizon plan. Because of this, Verizon Wireless currently plans to make this data plan a permanent and nationwide option by this holiday season. This could change at anytime, though, depending on response to the test-run.

Cross posted on 9to5Mac

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4 Responses to “Verizon plans to take 300MB for $20/m data plan nationwide this holiday season”

  1. Matt says:

    "Verizon Wireless figures that an extra 100MB for only $5 is the more enticing deal." Is this sentence sponsored by Verizon? Come on. Verizon just wants to make an extra $5 a month. If 300MB at $20 is a better deal, then give customers the option of choosing it by also offering a 200MB plan for $15. Something tells me Verizon already studied that option and scratched it b/c it didn't generate enough revenues. But please, stop writing such obviously biased stuff. "…only $5." That mere $5 adds up to a solid $60 over a course of a year.

  2. Palmyra says:

    Thank you, Thank you, Thank you, Thank you, Verizon for such a wonderful plan. Now you know what the say about the sun and shine

  3. Rocket says:

    Virgin Mobile FTW. $30/month for 300 minutes, unlimited texting, and unlimited 3G!

  4. Adam Fox says:

    interesting thing is, on AT&T Pre-paid u can get 500MB for only $5 more than Verizons 300MB plan!….seriously, i am thinking Pre-paid is the best way to go. Just buy your phone up front