According to a report from Bloomberg, Google is planning to soon separate its photo services from Google+ that allow users to backup, store, manage and edit photos. The move is apparently an attempt to “attract more users” to its photo services by offering them without the requirement of a Google+ profile. 

Google is reportedly considering rebranding the service in the process, but will also continue to offer the photo services to Google+ users. The move would be similar to what Google has done with its Hangouts messaging and video chat service, allowing users to access the photo features independent of Google+:

The move would enable the photo service to stand more independently and be accessible for consumers who aren’t part of Google+, potentially spurring more growth, said the people, who asked not to be identified because the plans aren’t public. The service, called Google+ Photos, would still work with the social network’s users and may be rebranded as part of the move, one of the people said.

As noted in the report, Google just this week made a change to Hangouts for business customers that allows them to use its Hangouts video conferencing features without a Google+ account.

Google didn’t comment directly on the claims in the report but it did give Bloomberg the following statement: “Over here in our darkroom, we’re always developing new ways for people to snap, share and say cheese.”