Google is anything but the dominant force in Asia, where local search engine Baidu is number one. Also, Asia, the world’s largest and most populous continent with the population of 3.88 billion people, is just beginning to discover Android, but the continent is poised to become the next gold mine for Google as smartphones become more affordable to the mass consumer. One exemption that proves the rule: Korea, a poster child for the latest tech.
People wield the latest gadgets there and use them more often and in ways that put to shame their counterparts from the Western world. Google’s mobile ad team went out into the streets of Seoul to ask smartphone users how they use their devices. The professionally produced footage is, of course, yet another showcase of the numerous ongoing marketing activities meant to convince people to stay under the Google fold.
In this case, Google wants potential advertisers to place adverts on web sites and inject them inside mobile apps using their technology. By the way, notice a bunch of Galaxy S phones everywhere (to our Apple readers: iPhone 4 spotting on mark 1:15).
But who could blame the Internet’s #1 search company for promoting the use of smartphones? With a whopping 97 percent of Google’s revenues coming from advertising, no wonder they did not spare any expense producing this testimonial. Still, worth your time so sit back, relax and enjoy the three and a half minute ride. Also, go past the fold for interesting takeaways from a Google survey in collaboration with Ipsos of over a thousand South Korean smartphone users…