Google ad head Susan Wojcicki to head-up YouTube in bid to boost ad revenues? (Update: Google confirms)

Photo: makers.com

Photo: makers.com

The Information is reporting that the head of Google’s advertising products team, Susan Wojcicki, is likely to replace Salar Kamangar as the head of YouTube.

The move would send a clear signal that Google CEO Larry Page wants to zero in on the site’s ad products. While YouTube’s growth has continued, the site has struggled to charge more for its ads as the supply of videos continues to outstrip advertiser demand across the Web …  Read more

Report: YouTube to launch paid subscriptions between $1 and $5/month by spring

YouTube Ad Blitz

We heard last summer straight from YouTube chief Salar Kamangar that Google’s video service considered introducing subscription-based content that would rival traditional cable channels and see users paying a fee to access some partner channels. Today, a report from Ad Age, quoting “multiple people familiar” with YouTube’s plans, shared some additional details.

According to the report, YouTube will not only charge somewhere between $1 and $5 per month for access to certain channels, it will also charge for some “content libraries and access to live events, a la pay-per-view, as well as self-help or financial advice shows.”

YouTube has reached out to a small group of channel producers and asked them to submit applications to create channels that users would have to pay to access. As of now it appears that the first paid channels will cost somewhere between $1 and $5 a month, two of these people said. In addition to episodic content, YouTube is also considering charging for content libraries and access to live events, a la pay-per-view, as well as self-help or financial advice shows.

Ad Age’s sources said the service could launch as early as the second quarter of 2013 with around 25 channels and a 45-55 revenue split for content creators: Read more

Report: Google warns legal action against YouTube-MP3.org, blocks website’s access to YouTube

Google wants to stop YouTube-MP3.org from ripping audio within YouTube’s videos.

TorrentFreak obtained a June 8-dated letter where the Mountain View, Calif.-based Company threatened to take legal action against the conversion website, which, according to Google’s numbers, rakes 1.3-million daily visitors.

Google’s video-sharing platform is free and provides content that is embeddable or accessible through its API, while YouTube-MP3.org is free, pulls audio from YouTube videos, and then converts those files into downloadable MP3s. Apparently, despite the API that gives developers access to many features, pirating any sound directly violates YouTube’s Terms of Service agreement.

The leaked letter addresses the website’s owner, Philip. In the warning, YouTube’s Associate Product Counsel Harris Cohen cited the platform’s terms for API, where he maintained that separating, isolating, or modifying “the audio or video components of any YouTube audiovisual content made available through the YouTube API” is strictly prohibited.

Cohen threatened “legal consequences” for YouTube-Mp3.org, and he gave the website a week to comply. TorrentFreak spoke with Philip, who said YouTube does not want to negotiate. He also mentioned Google immediately blocked his website’s servers from accessing YouTube.

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YouTube considering paid subscriptions as alternative to cable bundles

Speaking at the Reuters Media and Technology Summit yesterday, YouTube chief Salar Kamangar talked about the video service’s desire to include subscription-based offerings that would possibly rival traditional cable channels. Reuters explained:

Cable channels with smaller audiences will in the future migrate to the Web and become available on an “a la carte” basis, Kamangar said at the Reuters Media and Technology Summit on Thursday… Some of those channels, which Kamangar said receive little or no affiliate fees from cable distributors, could be one of the viable offerings for Google-owned YouTube as it weighs selling subscriptions to some of the hundreds of millions of people who watch videos on the website every month.

The report also noted YouTube is thinking about charging a fee for access to some of its recently launched partner content channels:
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YouTube boss on channelizing and game-fying YouTube experience with six dimensions of entertainment

YouTube boss Salar Kamangar sat down yesterday with AllThingsD’s John Paczkowski at the “D: Dive Into Media” conference to talk content, the future of video entertainment and the big picture. He stressed the apps cable companies are building for Google TV let them control the entire experience, from the interface to delivery methods to monetizing mechanism.

As for YouTube, a global video delivery platform used by over 800 million people, it has the eyeballs and the audience. What it lacks is the minutes, as compared to traditional broadcast. The executive confirmed plans to “channelize” YouTube with more interactive and niche content than available on any other platform.

The website is already moving from individual kitten clips to groups of videos (channels), he said. Moreover, in the near future, YouTube wants to become a platform to enable “game-fying” of video content with six dimensions of entertainment…

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