Hollywood’s Ari Emanuel responds to Google SVPs, requests meeting to ‘resolve’ copyright issues

E. Betters

Mega-agent Ari Emanuel (you know—the conceited big shot who Jeremy Piven played in the hit HBO show “Entourage“) just wrote an open response to Google asking for the company, along with Silicon Valley and Hollywood, to join forces and develop a solution to the country’s piracy and copyright issues.

Emanuel appeared at the AllThingsD D10 Conference with hosts Walt Mossberg and Kara Swisher on Wednesday, where he called out Google and YouTube during the interview for filtering child pornography, but allowing pirated media content.

In lieu of Emanuel’s assertions, Mossberg asked Google’s advertising head Susan Wojcicki today why the search engine does not find and filter copyrighted material. She called Emanuel “very misinformed,” and then said the problem with filtering content is not technical, but rather a complicated business problem.

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Google eyes new online measurement metrics for brand marketers; launches initiative at ad conference

E. Betters

Google announced it is introducing a new initiative today to reinvent online measurement for brand marketers.

“Today at the Ad Age Digital Conference we’re introducing the Brand Activate initiative, a new effort to re-imagine online measurement for brand marketers and—crucially—to help brands turn measurement into action, immediately,” explained Google’s Vice President of Display Advertising Neal Mohan on the Official Google Blog. “We’re working with the industry and supporting the IAB’s Making Measurement Make Sense (3MS) coalition on this project.”

The coalition is committed to developing brand-building online metrics and measurement solutions. Meanwhile, the Ad Age Digital 2012 combines marketing, technology, and media in one place: Chelsea’s Metropolitan Pavilion in New York City. The events start today and end April 18. It is a melting pot of the world’s biggest brands and newest startups.

The conference intends to “connect the dots” between Madison Avenue and Silicon Valley, while highlighting 700 high-level attendees, two days of keynotes, workshops, and networking with celebrated guest speakers.

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Google signs deal to move 2,900 employees into new Silicon Valley Sunnyvale campus

Jordan Kahn

Google has just signed a deal to lease a new Sunnyvale campus that, as Silicon Valley reports, will be the company’s “largest presence in Silicon Valley outside of Mountain View”.

The deal could see GOOG moving up to 2,900 employees for the long-term onto the new campus that totals 715,000 square feet at the Technology Corners complex at 11th Avenue and Innovation Way in Sunnyvale. This contributes to the over 1.9 million square feet of real estate the company has already committed to this year.

“As we continue to grow, it’s important to find space for our future employees close to our headquarters,” said David Radcliffe, vice president of real estate and workplace services for Google. “That’s why we’ve leased space at Moffett Park’s Technology Corners.”

Google has good reason to expand their presence in the Valley. The report notes Google plans on hiring more new employees this year than ever before with an additional 6,000 new members joining the team worldwide. Other companies, notably Apple, have been buying up land with big plans to accommodate their own growing employee base.
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