As we are all well aware of, YouTube comments are often some of the oddest things on the web, but as announced in a blog post today, Google is finally looking to improve the quality and relevance of comments. On the Official YouTube Blog, the company has announced that starting this week, all comments on channels with the discussion tab will be transitioned to Google+ discussions. All videos on YouTube will receive Google+ comments later this year.

This means that you will now see comments and discussions that are most relevant to you at the top of the page. For example, comments from people you know, follow, or engage with on Google+ will be shown first. This also somewhat enforces a “real name” policy on YouTube.

This also means that you will be able to create a discussion in the comments section of a video, but only with a limited circle of friends from Google+. These discussions and comments will only be visible to who you choose to share them with, not the public.

  • Comments you care about move to the top: You’ll see posts at the top of the list from the video’s creator, popular personalities, engaged discussions about the video, and people in your Google+ Circles.
  • Join the conversation publicly or privately: You can choose to start a conversation so that it is seen by everyone on YouTube and Google+, only people in your Circles or just your bestie. Like Gmail, replies are threaded so you can easily follow conversations.
  • Better ways to moderate comments: You have new tools to review comments before they’re posted, block certain words or save time by auto-approving comments from certain fans. These can help you spend less time moderating, and more time sharing videos and connecting with your fans.

Google+ powered comments will rollout to channel discussion tabs this week and all videos later this year.

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