Grabbing the attention of customers in the wireless industry these days requires some slick moves and a creative mind. Well, Motorola has done exactly that with a brand new interactive ad in January’s Wired magazine.

According to Mashable, the ad is rolling out to a quarter of Wired’s subscriber base, or 153,940 people will see this ad in the New York and Chicago metro areas beginning next Thursday. Motorola is focusing on two of the countries three-largest cities in an effort to support its extensive ad campaign. It’s a unique take on marketing for Motorola and will hopefully boost their first quarter 2014 sales well beyond the 500,000 they sold in the third quarter of 2013.

The Moto X customization experience comes to WIRED magazine in the world’s first interactive print ad. Select copies of the January edition of WIRED magazine contain a special surprise – the very first interactive print experience. Yep, you read that right. You can start designing your Moto X right in the magazine. It’s an ad that’s as unique as you are, for a phone that’s truly yours.

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