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Google Discover feed gains ‘What to watch’ and beauty, apparel recommendations

Google is upgrading its Discover feed with some new recommendation options, including a Google TV-like “What to watch” for movies, as well as beauty and apparel recommendations.

Earlier this year, Google relaunched the Play Movies & TV app as Google TV, pushing the cross-service content aggregation and recommendations to the forefront. Now the Google Discover feed — Google’s endless list of cards available in the Google app, Chrome for Android, Pixel homescreens, and soon maybe Samsung homescreens — has been upgraded with similar recommendations in a new “What to watch” carousel.

The “What to watch” carousel features movies available to stream, whether for purchase, rent, or simply included with a service. We’re not sure whether or not the suggested movies are sourced from Google TV, as we haven’t noticed the Google TV app recommend the movies we’ve seen in the Discover feed.

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Similarly, Google has announced today that the Discover feed and Google Shopping are gaining recommendations from experts and enthusiasts in the fields of beauty, apparel, and home & garden. These will put some more products into your Discover feed, paired with a recommendation from someone like professional makeup artist Jonet. Interestingly, these new shopping recommendations come from the team behind Area 120’s Shoploop, best described as a “TikTok for shopping.”

The announcement of Shoploop recommendations comes paired with a new way for Google’s AR tech to let you try on a new bit of lipstick or other makeup.

More on Google Discover:

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Avatar for Kyle Bradshaw Kyle Bradshaw

Kyle is an author and researcher for 9to5Google, with special interests in Made by Google products, Fuchsia, and uncovering new features.

Got a tip or want to chat? Twitter or Email. Kyle@9to5mac.com