With YouTube Rewind changing in recent years, including the lack of one in 2020, the Google video site said today that it’s ending the annual recap video, though a “different and updated kind of experience” might take its place.
The first YouTube Rewind was released in 2010 as a recap of the year in trends, memes, and other pop culture moments that occurred on the video site. It was often a big-budget projection that incorporated top Creators.
In 2018, YouTube infamously published a greatly panned edition of Rewind due to the lack of community relevance. It has since garnered over 19 million dislikes (to 3 million likes), with the company course-correcting in 2019 as a result. YouTube did not release a Rewind in 2020, citing how “different” and non-celebratory the year was.
YouTube will similarly not make a Rewind for 2021, but that’s due to the entire series coming to an end. The company told Tubefilter that the decision was not due to past criticism. The YouTube Creators Twitter account added that it is “refocus[ing] our energies on celebrating you and the trends that make YouTube 🔥 with a different and updated kind of experience.”
As such, a replacement recap experience appears to be in the works, but no details are available yet. YouTube, meanwhile, suggests viewers watch “Rewind” videos from popular creators:
It’ll continue to be inspiring to see the myriad of ways the most creative content producers in the world — our YouTube creators — encapsulate the end of year in their video recaps, as YouTube retires its own Rewind video.
- YouTube Rewind 2019 focuses on the videos you actually liked this year
- YouTube Rewind 2018 recaps the year in trends, memes and reveals top trending videos
- YouTube Rewind 2017 recaps top memes, trends as top 10 videos of the year revealed
- YouTube Rewind 2016 highlights the year’s best videos, memes, and several Google Pixels
- YouTube Rewind 2015 highlights the Internet’s top events, memes, and videos
- YouTube Rewind 2014 is live featuring Pharrell Williams, Frozen, Ice Bucket Challenge, more
- YouTube Rewind 2013: The top videos of 2013 in one giant mashup
- Rewind YouTube Style 2012
- YouTube Rewind 2011
- YouTube Rewind 2010: Year in Review
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