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Google wants iPhone switchers to know ‘It’s all good’ on Android [Video]

Getting iPhone owners to switch to Android is Google’s perennial aim, and its latest advertising campaign is trying an “It’s all good” approach/tagline.

Top comment by peaches

Liked by 16 people

having both Android and iOS devices my 2 cents and that ain't worth much!

  1. iOS handles some Google apps better than a Pixel.

  2. Having to plug in my Pixel to update is a battery wearer because on iOS you won't be prompted to plug in at 98%.

  3. Many say that Apple is more expensive but Apple has had repairs of all their products in their stores and big box retailers who are certified through Apples training for years which makes purchasing one of their products a wiser financial decision.

  4. From the cheapest to most expensive AirPods or headphones to include Beats, you get a fully automated system complete with silicon so there's absolutely no need to touch your device; making for driving hands free or life hands free.

  5. Crack a screen, have a battery change needed, haptic feedback motor not working, camera or speaker not working? Try getting those fixed with an Android device, not so with Apple because you can either walk into a nationwide Best Buy for repairs or they'll mail it out to Cupertino for repair or replacement and you'll usually get a loaner from Best Buy in the process.

  6. If you're going to spend your hard earned money on something you use everyday and don't like that you have to buy another device because of faulty hardware, software or damage then go with the better financial decision. By an Apple product and save in the long run because you'll get 5+ years of updates to include security updates and not just once a month.

  7. Choose the manufacturer that stands behind their products!

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This five-video series is aiming to make the case that switching to Android from an iPhone is a simple, worry-free process because of the work Google has done. The full tagline is “It’s all good with Google on Android.”

Google is focusing on four areas with very short 15-second clips that are ideal for YouTube ads:

  • Privacy & Security: Play Protect, which scans apps installed on your device for malware, is touted as providing “proactive protection.” It can prompt you to remove harmful apps or do it automatically, depending on the threat.
  • Emoji Reactions: Part of Google Messages, that feature is meant to address those “worried texting won’t be as fun if you switch to Android.” You can reply to SMS/RCS messages with any emoji. There is, of course, no iMessage on the Google OS.
  • Transfer Photos: “When you transfer your data to Android, we make a copy of your photos, files, contacts and apps — that means everything is safe on your old iPhone.” Google released a new Switch to Android app last year, but interestingly, the company doesn’t explicitly tout Google Photos backup.
  • Device Compatibility: “Android phones connect to your favorite speakers, headphones, smart home devices, and more. And they’re easy to pair.” With the exception of HomePods, most smart home and entertainment devices offer both Android and iOS companion apps. Meanwhile, Bluetooth is universal.

Each ends on a “Switch and Do More” screen that shows an assortment of devices: Samsung Galaxy Z Fold 5/4, Flip 5/4, S23 Ultra, Google Pixel 7 Pro, and Pixel Fold, which helps emphasize the different form factors found on Android.

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Meanwhile, Google is using the new Android wordmark, which we first spotted in June, throughout. “Google on Android” is particularly interesting, with past campaigns, especially those featuring Samsung, highlighting first-party services running on third-party hardware. 

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Avatar for Abner Li Abner Li

Editor-in-chief. Interested in the minutiae of Google and Alphabet. Tips/talk: abner@9to5g.com