Google ads have long featured a “Why this ad” feature that explains some of the reasons a particular piece of advertising content was served to a user. Over the coming months, the functionality is seeing several tweaks and will soon be called “About this ad,” while Google today unveiled an Ads Transparency Spotlight extension for Chrome.
Google Ads Stories July 31
Google Ads Stories June 18
YouTube testing product storefronts underneath shopping ads
Online shopping is booming in light of prolonged retail closures and Google’s video site is working to make videos “more shoppable.” YouTube is now testing a list of products underneath a playing shopping ad.
Google Ads Stories June 17
Every summer, Google Marketing Live is a conference announcing the company’s latest advertising products. Google is now making these announcements over the next several weeks, and starting with new features for small and medium-sized businesses (SMB), like square-shaped Promoted pins in Google Maps.
Google Ads Stories May 27
Google Ads Stories May 19
Google Ads Stories April 29