Google Ads Stories July 31

Google ads have long featured a “Why this ad” feature that explains some of the reasons a particular piece of advertising content was served to a user. Over the coming months, the functionality is seeing several tweaks and will soon be called “About this ad,” while Google today unveiled an Ads Transparency Spotlight extension for Chrome.

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Google Ads Stories June 18

YouTube testing product storefronts underneath shopping ads

Online shopping is booming in light of prolonged retail closures and Google’s video site is working to make videos “more shoppable.” YouTube is now testing a list of products underneath a playing shopping ad.

Google Ads Stories June 17

Every summer, Google Marketing Live is a conference announcing the company’s latest advertising products. Google is now making these announcements over the next several weeks, and starting with new features for small and medium-sized businesses (SMB), like square-shaped Promoted pins in Google Maps.

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Google Ads Stories May 27

Last May, Google officially announced that ads were coming to Discover. As part of that, the company previewed new Google Discovery ads for the Android and iOS feed, as well as Gmail and YouTube. They are now generally available around the world.

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Google Ads Stories May 19

Google Preferred lets advertisers pay to have their ads appear in front of YouTube’s top videos and channels. The program is now being updated and replaced with “YouTube Select.”

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Google Ads Stories April 29

The COVID-19 pandemic is exacerbating many existing problems in society, especially those dealing with cybersecurity. Google today talked about efforts to combat COVID-19 ad fraud, and recapped its work last year.

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