Video ad viewability is 54% across the web, but as high as 91% on YouTube (Infographic)
Advertisers want to know that when they pay for a video ad on YouTube or elsewhere across the web, that the advertisement…
Advertisers want to know that when they pay for a video ad on YouTube or elsewhere across the web, that the advertisement…
In a world where we’re increasingly reliant on our phones to navigate the world, online reviews can make or break…
[youtube=https://www.youtube.com/watch?v=lUsLPPuJhZc] Lightbox – the scalable multimedia ads that Google first introduced to the desktop back in 2012 and finally brought…
Google today has announced that it is introducing a way to automatically convert Adobe Flash-based ads to HTML5. Google says…
Google has a new update out to its Remarketing Lists for Search Ads product that will make it easier for…
Google is today showing off redesigned apps for its AdWords advertising service that it says bring a completely reimagined experience based…
Google has a lot of data on how different decisions made throughout the creation of an AdWords display marketing campaign can lead…
Google today announced a new feature for AdSense users called Upgraded URLs that aims to make managing and tracking information easier…
Many of us are visual learners, and by visualizing data you may be able to notice trends that you otherwise wouldn’t…
Google Adwords will be banning ads for so-called ‘payday loans’ and other lending at very high interest rates. As of July…
Google announced today on its Inside AdWords blog that it will now allow AdWords users to track iOS downloads from…
Everyone knows that Google can dodge privacy features in Internet browsers, renounce third-party cookie policies, and supply personalized ads despite…
Google released its earnings report from Q1 2013 today. Notably, Google’s consolidated revenues increased 31% over Q1 2013 with $14…
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=rD_WcGtA3C4] Google collaborated with advertising research company Nielsen to conduct a series of new cross-media studies for television, and they discovered over one-third…
[youtube=http://www.youtube.com/watch?v=e1ErgRekjn8&feature=player_embedded] Google is expanding its “Search as You Type” feature under Google Commerce Search to U.S.-based AdWords advertisers today as…
Google’s AdWords team has highlighted three important changes to how users can interact with mobile ads and in-app interstitial ads. The…
Google has published a blog post revealing just how many bad ads it removed from the web in 2015. Spoiler:…
With imminent troubles looming in Europe, Canada just closed its three year investigation into anti-competitive practices involving Google’s search and advertising business…
Google has finally launched a full-fledged iOS app for users of its AdWords advertising service. The AdWords app arrives today…
The Financial Times is reporting that European mobile carriers are planning to block Google and other web ads in order to…
After more than three years of investigations and negotiations, Google and the European Union anti-trust authorities have finally settled the…
Google Product manager Eran Arkin just made a quiet but perhaps major announcement in how Google+ will handle brands and…
Google at its I/O developer conference back in May took some time to discuss improvements it was making to its…
Adobe Flash is notoriously both resource intensive and ubiquitous on the web, which hasn’t helped the open web survive in the consumer…