Amazon has a “fail fast” mindset that results in them creating many services and then quickly shuttering them if they don’t succeed. According to a report from The Information, Amazon is having another go at smartphones, though this time without hardware and instead through software partnerships with OEMs, not taking the failed Fire Phone approach.
A report in the WSJ suggests that Amazon is most likely abandoning plans to make any further smartphones after the failure of the Fire Phone.
In recent weeks Amazon has dismissed dozens of engineers who worked on its Fire phone at Lab126, its secretive hardware-development center in Silicon Valley, according to people familiar with the matter […]
The company told some smartphone engineers earlier this year that further phone development would be shelved, though one of the people said Amazon has shifted the effort to its hometown of Seattle …
Amazon’s Fire brand of tablets and smartphones has mostly been panned as a flop. The company’s intense focus on being cheap and transferring every last penny of saved value onto the customer seemingly doesn’t translate into a culture good at building attractive devices, it seems. Nonetheless, Amazon has an updated version of the Fire OS that powers these things out and available for developers to test their apps on.
It seems that Amazon is finally throwing in the towel with its Fire Phone. After the hype leading up to its launch, Fire Phone has been struggling to stay afloat. It’s best to think of the Fire Phone as a smaller version of a Kindle Fire tablet, but with a few extra gimmicks and features thrown in along with a free year of Amazon Prime.
The Fire Phone may have been a disappointment to the market, but Amazon isn’t giving up on its attempt to push it into the hands of consumers this holiday season. The Fire Phone can now be purchased unlocked and off-contract for only $199 (32GB Version)…
Amazon seems to have finally accepted that access to Amazon Instant Video still isn’t going to make anyone want to buy a Fire Phone. As of today, Amazon Prime members in the U.S. can watch Instant Video on any Android device using the updated Amazon app.
Prime members in the US can stream unlimited Prime Instant Video from inside the Amazon app using the Prime Instant Video player, including HBO shows The Sopranos, Boardwalk Empire, Six Feet Under, and The Wire …
Amazon’s Fire Phone didn’t get off to the best of starts, with most reviews panning it, but it just got a little better thanks to its first over-the-air update – mostly providing things it should have had in the first place.
Fire OS 3.5.1 provides a quick means of switching between apps, app folders, pinning of favorite apps to the home carousel, improved battery-life and more. To install it, swipe down from the top of the home screen to open Quick Actions, select Settings, then tap Device > Install system updates > Check Now to download. Once it’s downloaded, tap Install System Update and wait for the restart.
If the improvements are enough to make you consider a Fire Phone of your own, it’s available direct from Amazon from $649 outright or from $0 to $299 on contract.
You can read chapter-and-verse on all the improvements below.
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The reason Amazon’s Fire Phone has failed to impress is that it spent so much on the “gimmick” of dynamic perspective that it only had enough cash left to build an otherwise mediocre phone – the conclusion of a component analysis of a teardown of the phone.
Dynamic perspective allows the phone to detect and respond to head movements when viewing the phone’s display, but has been widely seen by reviewers as a novelty or gimmick.
Following iFixit’s earlier teardown of the Fire Phone, re/code has been given sight of a component costing following a separate teardown by research form IHS. This reveals that the total component cost of the Fire Phone is around $205 – more expensive even than Apple’s flagship iPhone 5S. The cost of the dynamic perspective technology left little room for anything but mid-range specs in the rest of the handset, says IHS …
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iFixit has added to the poor reception given to Amazon’s first ever smartphone, the Fire Phone, by rating it 3/10 for repairability. Even Amazon didn’t seem to have great confidence in the technology, its first ad focusing instead on the free 1-year Amazon Prime subscription you get with the phone.
Despite external, non-proprietary screws and no adhesive holding the casing together, iFixit found that simply removing the battery proved challenging, requiring a mix of heating and prying. After that, says the company, things only got worse …
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